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It’s Not What You Know, It’s Who You Know on Facebook

Part 3 of 3 in our series, “Social Media Savvy in Silicon Valley”

The idea that it isn’t what you know but who you know on Facebook is a bit of an exaggeration, but it brings attention to an important aspect of social media for job seekers. If you want to know how to use social media to get a job you need to consider who you are connected with through social media sites.

Job seekers today are well aware of Monster, Indeed, and other sites designed to connect professionals looking for work with employers wanting to hire. Those sites have many benefits for those who use them to find work, yet social media like Facebook and LinkedIn may prove just as helpful for opening doors to professional opportunities.

Make the Right Friends

You can use Facebook’s settings to create sets of friends, so it is simple to make a group of professional contacts. You may not even realize how many of your personal friends work in an industry you are interested in or know people who can help you move forward in your career; it is worth searching through your contacts and seeing who can be a part of your “professional” as well as your “personal” circle. You can also start widening this group by friending people you know who you may not have considered friending before.

Once you’ve established a circle of people who share your professional interests, make yourself a part of the conversation. Read the industry-related articles they post and comment when you can contribute. This will expose you to people they know who you haven’t met yet, and it could draw the attention of potential employers and recruiters.

Here is an example of what networking with Facebook might look like. Say you are an academic writer in Berkeley who wants to switch to copywriting for a marketing firm. You start paying close attention to the media feed of your friends working in Palo Alto. They post about their industry and you leave a comment where you mention your genuine interest in learning more about the marketing end of the tech industry. They in turn connect you to marketing, creative, and digital staffing agencies who can help you break out of the academy and into copywriting.

Maintain a Professional Social Media Presence

Be mindful of what people can see on your LinkedIn or Facebook feed when you reach out to them via social media. They are working as hard as you to maintain a positive and professional online image– they want their connection with you to improve their social media presence. Showing the better part of yourself to the public through social media ensures others will want to include you in their circle of friends. Take the time to craft striking profiles on your social media pages since this is your best chance to make a great first impression.

Social media tends to encourage casual communication between users, but you may want to use a more professional tone when making connections for business purposes. Taking this mindful approach to your social media interactions and investing a little time to broaden your online social circle may be just the steps you need to take to advance your career.

Kinetic Search is a boutique Creative, Marketing and HR staffing agency based in the San Francisco Bay Area with offices in Palo Alto and Berkeley. Named one of the Top 25 Largest Staffing Firms in the Bay Area, we specialize in contract, full-time, and temp-to-hire staffing. Reach us at (510) 649-2000.


Kinetic Search is a top San Francisco Bay Area boutique Creative, Marketing and HR staffing agency. Reach us at (650) 485-3025.

By | 2017-05-19T13:06:08+00:00 February 15th, 2016|Getting Hired|0 Comments